How Long Do Pop Tarts Last? Pop tarts, if unopened and stored properly, can last 6-12 months beyond their 'best by' date according to our explanations below. Kellogg (business manager of the Battle Creek Sanatorium) as Battle Creek Toasted Corn Flake Company. Cereal company began in Battle Creek, Michigan, in 1906, founded by W.K. Surname, attested from late 13c., literally 'kill hog,' a name for a butcher. You can still eat Kellogg's products after the printed date, but vitamin and mineral content usually decline past the product's expiration. Kellogg's includes manufacture codes on products to show customers the date by which they should consume them. How do you interpret the expiration code on your Kellogg's brand product? The key is to understand that the expiration date is presented in 'MMDDY' format - the first two digits represent the month, the next two digits are the day of the month, and the final digit is the year.
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